It used to be that the only people who would tune in for the Masters were readers of Golf Digest. This year, however, you can add to that base audience the readers of People, InTouch, and even the National Enquirer. While Tiger Woods may not appreciate all the increased attention, it can only help boost ratings for the Masters itself. The problem is that if all those viewers try to visit www.masters.com, they might find themselves waiting a long time to see if Elin turns up.
In order to understand some ... (more)